[personal profile] 7rin
Socialization, Language, and Scenic Understanding. Alfred Lorenzer's Contribution to a Psycho-societal Methodology
Henning Salling Olesen, Kirsten Weber

Abstract

The article is a guided tour to Alfred LORENZER's proposal for an "in-depth hermeneutic" cultural analysis methodology which was launched in an environment with an almost complete split between social sciences and psychology/psychoanalysis. It presents the background in his materialist socialization theory, which combines a social reinterpretation of the core insights in classical psychoanalysis—the unconscious, the drives—with a theory of language acquisition. His methodology is based on a transformation of the "scenic understanding" from a clinical to a text interpretation, which seeks to understand collective unconscious meaning in text, and is presented with an illustration of the interpretation procedure from social research. Then follows a brief systematic account of key concepts and ideas—interaction forms, engrams, experience, symbolization, language game, utopian imagination—with an outlook to the social theory connections to the Frankfurt School. The practical interpretation procedure in a LORENZER-based psycho-societal research is briefly summarized, emphasizing the role of the researcher subjects in discovering socially unconscious meaning in social interaction. Finally an outlook to contemporary epistemological issues. LORENZER's approach to theorize and research the subject as a socially produced entity appears as a psycho-societal alternative to mainstream social constructivism.

URN: http://nbn-resolving.de/urn:nbn:de:0114-fqs1203229
[personal profile] 7rin
May 22, 2008
Customers Leave Note for Pregnant Waitress Asking to Adopt Her Baby
Written by Kristen Gosling

{quote}
A pregnant waitress in suburban Seattle, Washington got more than a tip from her customers. They also left a card asking if they could adopt her unborn baby.

JD Ross and Julie Moore are expecting their first child. The young mom who is five months pregnant was waiting tables at a Mill Creek restaurant Monday night when a table of 12 adults ordered a round of cocktails. After they left she opened the billholder to get the tip and also found this card inside: "We wish to adopt a baby. We are a caring, happily married, financially secure and loving couple. We want to share our joy and love with a child." It included the names of the couple and phone numbers.

Julie said, "I was just shocked because they didn't say a word to me about being pregnant, ask me how my pregnancy is going or ask me if I was pregnant or anything." "I thought it was really creepy," said JD Both of them say it was a rude slap in the face. Julie said, "I don't wear a wedding ring at work for them to assume I'm not married or that I'm working in a service industry that I maybe couldn't afford to have a child. I don't know; I felt there were too many assumptions there. The couple on the card has not returned our calls. We called the attorney's number on the card and asked for "Joan." Then we learned "Joan" doesn't exist.

Seattle adoption attorney Albert Lirhus said the couple handing out the card are his clients. He said "if people call our office ask for "Joan" then the phone answerer knows the call is a priority." And as far as the card is concerned, he said, "We haven't had any negative response to this method."

JD and Julie sympathize with parents looking to adopt but the way this went down troubles them. JD said, "It's way out of bounds it's not right. It's not how you go about it." The attorney said many couples looking to adopt post fliers or ads to get the word out. But he said they usually do not go to specific people and calls this incident "unfortunate."
{/quote}
[personal profile] 7rin
http://changingminds.org/explanations/theories/yale_attitude_change.htm

Description
A Yale University multi-year, multi-project research into persuasive communication showed (amongst other things):

Who (source of communication):
  • The speaker should be credible and attractive to the audience.

Says what (nature of communication):
  • Messages should not appear to be designed to persuade.
  • Present two-sided arguments (refuting the ‘wrong’ argument, of course).
  • If two people are speaking one after the other, it is best to go first (primacy effect).
  • If two people are speaking with a delay between them, it is best to go last (recency effect).

To whom (the nature of the audience)
  • Distract them during the persuasion
  • Lower intelligence and moderate self-esteem helps.
  • The best age range is 18-25.

Example
Watch politicians. They do this wonderfully well. They look great. They talk through the other side's argument, making it first seem reasonable then highlighting all their problems. It all seems to be just common sense spoken by a really nice person...

So what?
Using it
So use the advice. And note the point about 'not appearing to be designed to persuade'. People with new understanding about persuasion can get too enthusiastic about using it, quickly getting to the point where the other people know what they are doing.

See also
Persuasion

References
Hovland, Janis and Kelley (1953)

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